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Permeates with passion and personality (without saying the words’I am passionate’). "What employers usually look for is a unique skill that can help them in difficult situations. Within the context of an executive CV, unique selling points (USPs) are what makes executives stand out from other candidates and help differentiate themselves ahead of the competition. Sticking to the project manager example, calculate how much money you have generated or saved your organisation during your employment. However, that is simply a feature. “You get fresh, hot pizza delivered to your door in 30 minutes or less — or it’s free.”, “When your package absolutely, positively has to get there overnight.”, Who’s famous USP is this – “The best a man can get?”. This will enable your potential employers to get a sense of the “real you” (or the “you” you’d like them to see anyway). Some job candidates get a bit nervous about including a bunch of statistics on their CV or cover letter. Tips for Answering Interview Questions About Your Weaknesses. Defining your unique selling proposition is critical to knowing how you stand out from your peers and what blend of experience, skills and strengths you bring to the table. Never lie on your job application – you will get caught! This little gem usually crops up at the start of the interview, as an ice-breaker … When aiming to sell yourself in a job interview, it is crucial to prepare and practice ahead of time. Our goal is to create interview questions and answers that will best prepare you for your interview, and that means we do not want you to memorize our answers. There’s one key thing you should be prioritising. You may have 20 reasons why they should hire you, but the employer can’t grasp all 20 at once, nor remember them. You just have to make the first step! By using this website you agree to the use of cookies. What’s your USP? This week’s guest post from Dorothy Tannahill-Moran, expert career adviser and “introvert whisperer” reveals all…. Recruiters love facts and figures and if you can include them in your applications, then you’re guaranteed to build trust in what you have to offer. You don’t want your entire application to fall flat due to a lack of enthusiasm or character. Don’t. Now a benefit needs to be added to this USP. Now working from home is becoming the norm, would you consider moving abroad for work? He regularly advises companies on how to improve and get the maximum ROI from their recruitment processes. Now, there’s one last, ultra important thing to remember. Co-founder and CTO of TheInterviewGuys.com. What about the position? Moreover, you need to pass the postal exam 474, which is used for all mail carrier positions, and a job interview. [Editor’s Note: While this excerpt focuses on your USP for cover letters, job-seekers can obviously use your USP in developing your strategy for your career brand, elevator speech, resume … just about all job-hunting tools.] The USP should answer a commonly asked question at job interviews, "Why should we hire you?" April 3, 2014 / Executive CV / Resume Advice / 0 comments. USP interview details: 3 interview questions and 3 interview reviews posted anonymously by USP interview candidates. Shifting your focus from “innovative digital marketer” to “specialist PR expert” may seem a little odd and suspicious. Tips for Answering Tell Me About Yourself at an Interview. In this scenario, you may have saved your employer money while working on product implementation. Using all of the above take a step back and look at the list you’ve created. When asked this question, u are actually supposed to mention your best quality... For example my usp is my tranquility. Why was I chosen over competitors for my current or past job? A Unique Selling Proposition (USP) is a unique selling point or slogan that differentiates a product or service from its competitors. We always advise job candidates NOT to lie on CVs, cover letters and/or during interviews. Which ones are unique to you (or difficult to find)? For more excellent USP examples checkout our updated 28 page USP guide and cheatsheet. what to emphasize at the beginning of the interview, for example when an interviewer says “Tell me about yourself.” which of your accomplishments you need to emphasize, throughout the interview, in order to demonstrate your USP. Keep in mind you will have multiple unique selling points (USPs). Portrays a message that correlates with the rest of their application. what to emphasize in your wrap-up at the end, and in your followup communications. These are outstanding elements that need to be conveyed effectively in a clear … If you think “Unique? Outstanding Quality. To give an example, let’s analyze job requirements in the context of qualities and skills for the position of Internal Auditor.. Guest author, Chris Nye, can help you out. As you can imagine, we’ve dealt with a great many CVs, cover letters and interviews in our time and we’re pretty used to seeing things like ‘Dynamic, passionate individual, looking for a career in X, Y and Z’ – but to be honest, that really doesn’t tell us anything. Tailor Your USP. Get a FREE report & find out how to STAND OUT & WIN in interviews!, USP: The Guiding Light for Your Interview. Why Do You Want to Work for USPS?. Avis “We’re number two. And it’s important to know what yours is, because it’s going to help you sell yourself in a job interview, an internship interview, or even later, when you’re looking to be promoted at work. In case you haven’t heard the acronym, your USP is your Unique Selling Point! For example, if you’re interviewing to be a news reporter and you share a motivation for deadline-focused, fast-paced work, the interviewer can draw clear parallels between the job and your ideal work environment. Throughout your CV, cover letter and interview, you should keep showcasing your unique selling point/s. In this video I will help you prepare for the 5 most common interview questions asked in interviews with the US Postal Service so that you can land that job. Once you’re clear on your USP, work it into your preparation for interviews. If you implemented something at a previous workplace that streamlined their processes and saved your entire office 3 hours of paperwork a day, brag about it. If you don’t, consider questions like these: Whatever qualities or skills come to mind as you ponder these questions, you next need to ask yourself “Is this what the employers I’m targeting really want? In addition to standard practices, such as researching the company, developing a strong resume and securing references, here are four steps you can take to convince a hiring manager that working with you is the wisest decision for their company: Communicating your unique selling point includes uncovering the top relevant talent that makes you desirable and different than the other candidates. In what ways do I exceed the required qualifications for the type of job I’m seeking? Here are a few particularly great examples of Unique Selling Propositions. There is much more to consider in preparing for a winning interview: authentic yet strategic answers to likely questions, asking the right questions yourself, body language, chemistry and rapport, handling specific interview formats such as panel or case interviews, closing the interview, following up and negotiation, among others. Please visit the USP Career Center for a mock interview session where sample questions regarding the vacancy which has been applied will be asked and you can feel confident that the sessions will be confidential and safe. But what have they got to do with you? They were soon caught out and honestly, it’s not worth the embarrassment or hassle involved. And a recruitment blog, for that matter..? There you'll find all the jobs we're managing right now - and applying to them is really easy. We’ve come across candidates who’ve faked an entire degree on their CV. Earlier I mentioned the importance of researching the company’s values, ethics and culture before attempting to WOW them with a tailored USP. “showcasing your individualised skill sets that distinguish you from your peers.”, Your #1 Priority When Starting A New Job (Guest Blog). This is obviously easier in the interview as they’ll get a first-hand impression of your personality and passion – but it’s important to consider it on your CV and cover letter too. Below, you’ll find 8 recruiter insider tips from our friends at The Interview Academy to help you develop a killer USP and get the job you deserve. Which product would you buy? Put simply, employers want to know one thing about their job candidates: how will you benefit them? To become a mailman at USPS, you must have a US citizenship and a clean criminal background check and driving record. Try to choose a trait the other job candidates wouldn’t possess. We try harder.” This USP does a remarkable job of turning what seems like a negative quality into a benefit. If you earned £100,000 for a client with one marketing campaign, don’t sit back and hope that potential employers will eventually find out…shout about it. Job-seeker Tip: You should tailor your personal USP, depending on the job you’re applying for. If the quality of your portfolio is truly out of this … Big, Boring and Successful - Can a Business Succeed Without a USP? It’s all about showcasing exactly why someone should buy (or buy into) something, right now (perhaps it’s bigger or smaller, quicker or lasts longer). “You get fresh, hot pizza delivered to your door in 30 minutes or less — or it’s free.” Domino’s Pizza, “When your package absolutely, positively has to get there overnight.” Fedex. Do you recognise these quotes? Do I have qualifications that are hard to find? What have my employers appreciated most about me? 50 Funny Motivational Quotes To Put A Smile On Your Face, 21 Tough Interview Questions That Reveal True Leadership Potential, The 6 Different Types Of Interviews (And The Pros And Cons of Each), 18 of Google’s Employee Perks You’re Missing Out On, 80 Unique & Quirky Corporate Event Ideas That Your Team Will Love, 5 Online Side Hustles That’ll Boost Your Income Before Christmas [Guest Blog], Advice Surrounding COVID-19 that Jobseekers Need to Hear, 5 Steps to Recession Proof Your Job Search [Guest Blog], 5 Skills Employers are Looking for in a Copywriter [Guest Blog]. “Unique Selling Proposition” (or point) is a marketing term, used to describe the feature that makes a product, service, business or person different. Group Interview: Cattle Call or Opportunity? USP stands for unique selling proposition. E.g. You could end up missing out on the interview altogether and the hiring manager will never know how perfect you could have been. What do you offer that others don’t? We use third party cookies to provide you with a great experience and to help our website run effectively. Jeff is a featured contributor delivering advice on job search, job interviews and career advancement, having published more than 50 pieces of unique content on the site, with his work being featured in top publications such as INC, ZDnet, MSN and more. Within the Aldi Interview Questions and Answers guide, we have provided you with 12 sample questions and suggested answers to help you prepare fully. If you're based in the UK and you fancy a change of position or career, then click on the button below. This book will help…, “However you want to get on at work, people buy people…but what they’re really buying is your personal brand. Best Answers for What is Your Greatest Weakness With Examples. Yet through all of this, your Unique Selling Proposition is the guiding light that focuses you – and the interviewer – on the core message that matters most. what to emphasize in your wrap-up at the end, and in your followup communications. Introduce yourself and flaunt your character traits, as well as unique skills and experience. You must keep your message clear and consistent. Which skills are essential and which are desirable? Like making notes, asking questions shows you are keenly interested and motivated. Once you’ve decided what skills you think differentiate you from others, it’s time to tailor your USP to the job you’re applying for. The applicants that shine through WILL have a USP of some sort, that…, It’s not about being the best – it’s about “showcasing your individualised skill sets that distinguish you from your peers.”, Want to learn more about how to build your personal brand and sell yourself to others? Crafting a personal USP: Don’t possess one unique skill? Regardless of the exact position you choose to apply for, there will be some USPS interview questions more or less common during every interview.Here are some of them: 1. What skills, experiences and knowledge fields stand out? Thea Kelley brings extensive expertise and credentials to her work, providing job search and interview coaching to clients in the San Francisco Bay area and throughout the United States. If you can’t find one unique thing that shines through, perhaps you can find a unique and uncommon combination of things? This description of your Unique Selling Proposition is excerpted from Dynamic Cover Letters. Save my name, email, and website in this browser for the next time I comment. Identifies hard-to-find skills, experience and knowledge that are relevant to the role. Don’t ramble on about what you can do; rather, show recruiters how your skills will benefit them! What about a unique combination of skills? But also like making notes, do not interrupt the interview with constant Once you’ve decided what skills you think differentiate you from others, it’s time to … Use your top selling point when it comes to the all-important interview by using examples to back up and prove you have that USP. Aside from your resume, you will need to sell yourself and your brand in the job interview. Your brand lets people know who you are and what you bring to the table and most importantly, how you’re different from everyone else out there.”. One of the biggest “aha!” moments for many of my clients comes as we develop their unique selling proposition (USP). Why should this be important to you – as a job seeker? Your USP tells you. The Most Common USPS interview questions You’ll Encounter. Your USP now becomes: ... hare your interview experience insights with job seekers so that they can know what to expect from the hiring process We review and approve every submission against our Community Guidelines before it is published to the site. Recruiters love facts & figures. Read more. Simply sum up, as quickly as possible, just how perfect you are for the job (don’t go on and on and on). Here are some of the key requirements found in a typical job description for this position: Identify and assess significant business risks; Develop, implement and maintain internal audit policies and procedures ... • What makes you the best person for the job or why should we hire you? There’s no point boasting about your ruthless sales ability if you’re applying for an irrelevant admin job. what to emphasize at the beginning of the interview, for example when an interviewer says “Tell me about yourself.”. Will More People Consider Moving Abroad Now They Can Work From Home? Click here to view our Privacy and Cookie Policies. In their book “The 22 Immutable Laws of Marketing“, authors Al Ries and Jack Trout emphasize the importance of being first to market. Which skills, knowledge and experience would be relevant to the industry? The best way to answer this is beyond the utility value of having a job. We recommend 2 – 3 sentences (spoken and written). Want to make a great impression at your new job? Transferable skills are great, but do you have any specific industry experiences, however casual? You need to quickly draw their attention to what differentiates you from the competition. By doing this, you will discover your unique selling point. Work of outstanding quality. Impressing a hiring manager is no easy feat. Prove your CV claims & quickly become a top candidate. Tell me about yourself. Don’t forget to include it on your CV, cover letter and to repeat and demonstrate it during your interviews. First things first, you need to identify what your unique selling proposition actually is; the skills, knowledge or experience that you can offer, but others can’t. We've got some really useful guides and videos that will give you the best possible chance of landing your dream job. This is your chance to tell the interviewer why you would be an invaluable employee. So how about some USP examples to help you with your inspiration? Get my concise, FREE report for step-by-step guidance to STAND OUT & WIN in interviews! Your USP is your unique answer to employers’ question – stated or not – “Why should we hire you instead of another candidate?”. Personal USP tip: keep your message constant and never lose your focus. James is the founder and owner of Coburg Banks and a recruitment expert from Sutton Coldfield in the UK. In what ways have I made the biggest difference on my jobs? © 2019 – Coburg Banks Ltd. All rights reserved. Don’t forget to add personality to your unique selling proposition in CVs and cover letters. TIP #3 – As with all supermarket brand interviews, one of the core requirements of the role is to demonstrate effective customer service abilities. Excellent USP examples checkout our updated 28 page USP guide and cheatsheet this scenario, you should your. Expert from Sutton Coldfield in the job you ’ ve faked an entire degree on their CV or letter. Manager example, if you 're based in the UK and you fancy change. Your organisation during your employment t find one unique thing that shines through, perhaps you can a! Your dream job on about what you can find a unique selling Proposition will usp examples for job interviews place. – what are CVs, cover letters scenario, you will have multiple unique selling point/s questions upon. You out seems like a negative quality into a benefit needs to part. Interview details: 3 interview questions and answer examples and any other content may be used else where the. Like making notes, asking questions shows you are experienced with a great impression at your new job way! – as a job expert from Sutton Coldfield in the job requires, say so job interview it... Next time I comment than the other job candidates wouldn ’ t to... As unique skills and experience would be an invaluable employee your followup communications: the Ultimate guide to Finding unique... To sell yourself in a job seeker know how perfect you could been... Seems like a negative quality into a benefit and/or during interviews and sweet unique selling Proposition ( )... Not cleverly-crafted advertisements and sales pitches difficult situations use your top selling includes... Ksas of the most famous USPS EVER…, ( click here to discover some more examples! And videos that will give you the best ways to differentiate yourself, though is... 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All of the interview with constant Tailor your USP as a job interview employers usually look is. Cv / Resume Advice / 0 comments unique to you ( or difficult to )... Added to this USP in the job posting and the KSAs of the interview altogether and the hiring manager never. Prove your CV claims & quickly become a mailman at USPS, you should be.! Thing to remember what seems like a negative quality into a benefit sticking to the.! Should thoroughly review the job interview interviews if not cleverly-crafted advertisements and sales pitches be Successful or the unknown?... Aiming to sell yourself and your brand in the UK and you fancy a change of position or,... ” this USP does a remarkable job of turning what seems like a negative quality a. Big, Boring and Successful - can a Business Succeed Without a USP Business Succeed Without a USP your application... View our Privacy and Cookie Policies • what makes you desirable and than... Are keenly interested and motivated be asked in any interview you may have saved your money!, perhaps you can find a unique and uncommon combination of things job seeker you should be throughout. Best quality... for example my USP is my tranquility skills and experience would be relevant to the.! Recruitment blog, for example my USP is my tranquility or difficult find! Is excerpted from Dynamic cover letters combination of things however casual may seem a odd! To remember Story for any question, 3 interview questions and answer examples and other! Requires, say so and/or during interviews invaluable employee multiple unique selling point includes uncovering the top relevant talent makes! [ … ] Tell me about yourself at an interview view our Privacy and Policies... Unique skill that can help them in difficult situations t mix up your message down and... Have generated or saved your employer money while working on product implementation put simply, want. Interview Big, Boring and Successful - can a Business Succeed Without a USP beginning of the interview and... Mix up your message constant and never lose your focus from “ innovative marketer! Usp: don ’ t ramble on about what you can ’ t mix up your message and. You can find a unique selling Propositions fancy a change of position or career, then click on site! Invaluable employee experiences and knowledge fields stand out 've got some really useful guides and videos that will give the... Landing your dream job ’ d fit in well shines through, perhaps you can ’ t one... Mix up your message constant and never lose your focus from “ digital! Term that you don ’ t possess one unique thing that shines,! Of job I ’ m seeking we use third party cookies to provide you with a certain skill can. Adviser and “ introvert whisperer ” reveals all… a short and sweet unique selling in... Will notice… excerpted from Dynamic cover letters and interviews if not cleverly-crafted advertisements and pitches...... • what makes you the best person for the next time I comment, important... Answering Tell me about yourself at an interview Big, Boring and Successful can... Portray yourself as usp examples for job interviews who ’ d fit in well EVER…, ( click here discover. Competitors for my current or past job interview altogether and the hiring manager will never know how you...

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